Company News, People News

Alterna Expands Sales and Education Team

Hair care industry executive joins the company.

Alterna Haircare appointed Evan Parker-Calderon to director of sales and education, Salon Professional, West. Parker-Calderon will fulfill the position left open by Jennifer Rattazzi’s recent promotion to area vice president Salon Professional, North America.   In his new role as part of the Alterna Haircare sales and education team, Parker-Calderon will drive the brand’s business objectives across the salon professional channel west of the Mississippi. He will report directly to Rattazzi and ...

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